Dolly Parton reimagines travel for truckers, families and road trippers in hot new venture

The queen of country music is bringing her Southern hospitality to Tennessee highways in an effort to make travel more enjoyable.

Following her first charting single in 1967, Parton has won 11 Emmy Awards throughout her 60 years in the music industry, taking her across America to perform.

Parton has partnered with the Tennessean Travel Stop brand to relaunch their flagship stop in Cornersville, Tennessee, with additional locations to be announced next year.

In 2019, drivers covered 227,102 miles daily on Tennessee's rural and urban roads, according to the state government website.

"The Tennessean has long been a 'home away from home' for truck drivers, travelers and locals alike. Our roots in this community run deep - we've created jobs, built connections and welcomed generations of people through our doors," said Gregory Sachs, chairman and CEO of the Tennessean Travel Stop and Sachs Capital Group. 

He added, "This new partnership allows us to carry that legacy forward in a way that celebrates everything special about Tennessee."

Between 2000 and 2016, vehicle travel in Tennessee increased from about 65.7 billion miles per year to 77.7 billion miles per year, according to national transportation research nonprofit TRIP.

Her long-time manager, Danny Nozell, said in a press release he hopes the stop recharges people's spirits.

"This project reflects Dolly's love for her home state and her commitment to supporting local business, community and the travelers who keep America moving," said Nozell.