Tehran Tourism Sets the Stage for Global Recognition with an Expanded Exhibition, Green Initiatives, and a Cultural Showcase

During a press conference at the Ministry of Cultural Heritage, Tourism, and Handicrafts, officials highlighted the significant role of Tehran tourism in driving economic growth, preserving cultural identity, and strengthening diplomatic relations. The tourism sector aims to maximize diverse opportunities, including culinary, health, coastal, and family tourism.

Tourism also offers diplomatic advantages, fostering international interactions when other channels may be less effective. Officials emphasized that developing the sector serves as an effective strategy to counter negative international portrayals, with the upcoming exhibition positioned to showcase Iran as a safe and attractive destination for global travelers.

The opening ceremony will welcome 500 domestic and international guests. As part of efforts to promote tourism awareness, free entry has been arranged for students and university attendees.

To encourage budget-friendly travel, the government has introduced tax exemptions for one- to three-star hotels, aiming to prevent price hikes and make travel more accessible. Discussions have also been held with pension funds and the hotel industry to facilitate affordable tourism packages. Agreements with the Welfare Organization will further support families with disabled members by providing reduced travel costs.

New incentives have been announced for newly constructed hotels to adopt renewable energy sources, aligning with national sustainability goals.

Recognizing the importance of innovation in tourism, the exhibition will feature a dedicated hall for startups. In collaboration with the Ministry of Education, school tours will also be organized to enhance tourism awareness among students.

Officials emphasized three essential elements for tourism development: attraction, security, and infrastructure. Iran expects to benefit significantly from its diverse range of tourist sites, including bazaars, museums, mosques, bridges, bathhouses, madrasas, mausoleums, churches, towers, and mansions, with 28 of these sites inscribed on the UNESCO World Heritage list.