Palisades Fire disaster pushes Ring to close critical gaps in emergency visibility

A year after deadly fires ripped through the Pacific Palisades in California, Ring has launched a new safety feature called Fire Watch to help communities and first responders get real-time, on-the-ground information during active fires.

"I spent a lot of time [in that garage] and [it] ended up becoming something of an important brand … and [an] impact [on] the world came out of that garage," he said. 

"It was definitely very sad to see it burned out. I'm proud [of taking] the pain from that moment to try to create something. I think what the garage stood for was invention - and trying to build something now that, hopefully, in the future, will stop."

Siminoff said he spent several days in the Palisades during the fires trying to help sort out everything in his neighborhood, sharing that there was a "fog of war and information."

"It was really hard to get up-to-date, up-to-minute information," he said.

Ring had over 10,000 cameras in that area when the fires occurred. 

Siminoff said Ring had eyes on the fire to see where it was jumping.

"I think if you had better information to deploy the resources more efficiently, certainly that would help," he said.

He said that if the system was running during the Palisades Fires, it could have possibly saved a few structures and homes, and maybe a few lives as well.

"I do think when things happen in a neighborhood, people do want to come together. And giving them that choice to opt in at that time - it's exactly what we are doing," he added.

Fox News Digital's Nora Moriarty contributed reporting.