Las Vegas casino owner offers unique deal to entice visitors back amid slump

Many officials, hotel owners and travel folks are citing a drop in Canadian tourists as a major reason that tourism numbers have been down.

Now, Circa Resort & Casino has launched an "at par" promotion - making the exchange rate for Canadians equal at its properties.

Casino owner Derek Stevens told Fox News Digital he was inspired by his upbringing in Detroit.

The sign "showed a Canadian flag and a U.S. flag with an equal sign between them - or a Canadian dollar and a U.S. dollar with an equal sign," he said. 

Stevens said it was a welcome signal for Canadians from those establishments. 

"Canadian [visitors] are down anywhere from 20% to 50%, depending on what month you look at over the course of the last year," said Stevens.

So far, the response from Canadians has been "bifurcated."

"The other half are like, 'I appreciate the gesture. I appreciate the welcome. I'm going to make sure that I think about booking with you, because I appreciate the fact that there's someone welcoming us, because we didn't feel welcome,'" he also said.

The Las Vegas Convention and Visitors Authority (LCVA) released its year-to-date summary for 2025, which includes numbers through the month of November. 

There were 35,457,000 people who visited Sin City - down 7.4% from 2024, the report says.