Las Vegas bets big on March Madness amid city's tourism slump that worries many

The city of Las Vegas is going all in on March Madness as it tries to reignite tourism and reverse a growing slump. 

Travel advisor J.R. Longstaff, based in Florida, told Fox News Digital that the tournament continues to be a major draw for visitors.

"Las Vegas does everything bigger and bolder than just about anywhere else," Longstaff added.

Major venues across the city are leaning into that approach.

The push comes as Las Vegas faces broader challenges in attracting visitors.

About 38.5 million people visited the city in 2025 - down 7.5% from the year prior, according to the Las Vegas Convention and Visitors Authority.

Gaming revenue on the Strip has also declined, falling more than 11% year over year in early 2026, the Nevada Gaming Control Board said.

In-person betting has become less common among younger visitors, many of whom now prefer online platforms.

Some traditional attractions are also disappearing, as casinos adjust to shifting demand.

"Now nearly everyone under 40 who bets seems to do it online," he said. "I don't know one person under age 40 who goes to Vegas regularly to bet or play slots."

Ashley DiMella of Fox News Digital contributed reporting.