- by foxnews
- 26 Mar 2025
Is This the Future of Travel? Torino and Benidorm Are Set to Rock ITB Berlin 2025 with Groundbreaking Presentations on Smart Tourism, Sustainability, and Digital Transformation
Hold on to your seats, because ITB Berlin 2025 is about to go next-level! If you thought you knew what tourism was about, get ready for a seismic shift as Torino and Benidorm, the 2025 European Capital of Smart Tourism and European Green Pioneer of Smart Tourism, step into the spotlight at the ITB Berlin Convention. These cities will reveal groundbreaking strategies that will completely reshape the global travel industry — from mega events to sustainability and the massive digital transformation happening across Europe.
- by travelandtourworld
- 26 Feb 2025
- in travel
On March 5, 2025, at 11:15 AM in Hall 7.1b, Blue Stage, Torino is set to take the stage and explain how this once-industrial city reinvented itself through smart tourism innovation. Torino, the 2025 European Capital of Smart Tourism, has undergone a dramatic transformation from its gritty industrial roots to becoming one of the most inclusive and dynamic tourism hubs in Europe.
Shocking Truth About Sustainability: Is It All Just a PR Stunt?
In one of the most controversial discussions, the Destination Track will investigate the role of mega-events like the Olympics and World Cups in sustainable tourism, with insider case studies from the UK, Turin, and Oulu. The talk will highlight how large-scale events either drive positive change or create major social tensions in host destinations. The positive impact of mega-events is far from guaranteed, and the audience will get an unfiltered view of how large-scale tourism initiatives can either transform a destination or lead to its collapse.
A Sneak Peek at the Future: Digital Transformation and AI in Tourism
The European Commission's Unfiltered Take on Sustainability
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