Canadian winter tourism thrives amid climate challenges

Despite the challenges posed by climate change, Canadian winter tourism has experienced notable growth.

Between the 2022-2023 and 2023-2024 seasons, there was an 18% increase in winter visitors, with international tourists accounting for a 24% rise.

The majority of these foreign visitors hailed from the United States (67%), followed by Mexico (4%) and Australia (2%).

Climate Change and Snow Cover Reduction

Environment and Climate Change Canada reports a 5% to 10% per decade decrease in snow cover duration across the country.

The 2023-2024 winter was notably the warmest in 105 years for southern Quebec, leading to reduced snowfall during critical periods such as Christmas.

Consequently, Quebec ski resorts faced an average closure of five days and two evenings that season.

These conditions resulted in a 13% decrease in ski days compared to the previous year and an average reduction of 10.6% in skier attendance.

Adapting to Changing Conditions

In response to diminishing snow cover, the Canadian tourism industry is diversifying its winter offerings.

The Ministry of Tourism identifies the winter season as an underutilized asset, emphasizing the development of new experiences to attract visitors.

Surveys indicate that witnessing the northern lights is a primary motivation for many international travellers considering a trip to Canada.

Additional initiatives include the promotion of unique accommodations, ice climbing, winter cycling, Indigenous cultural experiences, and ice-breaker cruises on the St. Lawrence River.

Established events like the Quebec Winter Carnival and Igloofest continue to draw significant crowds, and efforts are underway to expand such offerings nationwide. The Ministry of Tourism's 2023-2027 strategic plan aims to surpass 65 million annual visitors by enhancing tourism's role in economic development and fostering national pride.

This includes creating new winter tourism opportunities targeting markets in Quebec, Ontario, and the United States.

Future Outlook

Projections from Environment and Climate Change Canada suggest a continued 5% to 10% decrease in snow accumulation per decade until 2050, particularly affecting the Maritime provinces and British Columbia.

Given these anticipated climate disruptions, the tourism industry recognises the necessity of adaptation.

While artificial snow making offers a temporary solution for ski resorts, it is not sustainable in the long term.

Diversifying winter activities is now an essential strategy to ensure the resilience and continued growth of Canadian winter tourism.

In summary, while climate change presents significant challenges, Canada's winter tourism sector is proactively adapting by expanding its range of attractions and experiences, thereby maintaining its appeal to both domestic and international visitors.