Wednesday, 17 Apr 2024

State-sponsored matchmaking app launched in China

State-sponsored matchmaking app launched in China


State-sponsored matchmaking app launched in China

For single people, dating fatigue is a universal phenomenon. Hours of swiping left can lead to despair at the potential matches in your area. One city in Jiangxi, a province in eastern China, reckons that it has come up with a solution for the lovelorn or love-weary: a state-sponsored matchmaking service.

The app is part of a province-wide initiative to boost the marriage rate, which has been falling nationwide for the past decade. In 2021 there were 5.4 marriages per 1,000 people, compared with six in the US.

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