AI takes on return fraud as holiday returns surge

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Return fraud often looks harmless on the surface. A shopper requests a refund for a legitimate item. Instead of sending back the real product, they ship something cheaper, damaged or completely different. Retailers often issue refunds before anyone inspects the item. That speed allows fraud to slip through and drives up costs.

Industry data from Happy Returns and the National Retail Federation shows retailers will handle nearly $850 billion in returned goods in 2025, representing almost 16% of total retail sales. According to the same research, an estimated 9% of those returns are fraudulent. The report also finds that many shoppers admit to some form of return policy abuse. Importantly, because Happy Returns conducts in-person item verification and uses AI-powered automated flagging plus audit processes to catch mismatches, the rate of confirmed fraud in its network is much lower than the industry-wide estimate. 

Happy Returns says its boxless, in-person model already blocks many common fraud tactics, including empty boxes, partial returns and fake tracking numbers. "If you never touch the product, you can't actually know what's being returned matches what was sold," the company says. Everlane says that physical handling alone acts as a deterrent. "Just the fact of knowing an individual will physically handle and verify the product at the Return Bar deters fraudsters from even attempting to commit fraud," said Jim Green, director of logistics and fulfillment at Everlane. 

Still, Happy Returns acknowledges that fraud tactics continue to evolve. Lookalike products and knockoffs can closely resemble the real thing, making subtle differences hard to spot without close inspection.

This holiday season, Happy Returns is piloting its new AI system with select retailers, including Everlane, Revolve and Under Armour, as return volumes spike.

The new AI tool is called Return Vision. It starts working the moment a shopper initiates a return online. The system looks for unusual patterns across return timing, frequency and location. A single return may appear normal on its own. When those signals overlap in suspicious ways, the return is flagged for review before a refund is issued.

Those photos are fed back into the AI system, which compares them against official product images and past transaction data. Human teams review the AI assessment and make the final decision. The goal is not automation alone. It is adding multiple layers of review where fraud is harder to hide.

While still in pilot, Happy Returns says Return Vision is showing early results. Less than 1% of returns flowing through its network are flagged as high risk. Of those flagged returns, about 10% are ultimately confirmed as fraud. The average prevented loss per confirmed case is just over $200. 

Happy Returns says the system focuses on high-confidence cases, allowing most shoppers to move through returns without delay. The company notes that the tool does not address every form of abuse, such as wardrobing, when customers return worn items.

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Retail returns have changed, and so has the fraud that comes with them. Easy drop-offs and instant refunds made life better for shoppers, but they also created new vulnerabilities. Happy Returns is betting that AI, combined with hands-on inspection, can tip the balance back toward retailers. Early results suggest it can help, even if it is not a cure-all. As fraudsters adapt, retailers are learning they have to adapt faster.

Should retailers slow down instant refunds if it helps stop return fraud, or should convenience always come first? Let us know by writing to us at Cyberguy.com

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