Media personality Steve Hilton unleashes on 'failed and rejected' Kamala Harris at campaign launch

California Republican gubernatorial candidate Steve Hilton came out swinging against former Vice President Kamala Harris as she mulls a bid to become Democrat Gov. Gavin Newsom's successor.

"It's never about us. It's always about her," Hilton said about the discussion of a potential run, citing a Politico report that she's interested in the idea of being the country's first Black woman governor.

"Let me tell you, leading the greatest state in the greatest nation on Earth is not some consolation prize to be handed out to a failed and rejected machine politician from Washington who can barely string a coherent sentence together and who thinks she should get this job because of her identity but not her ability," he added.

Hilton launched his campaign in Huntington Beach on Tuesday morning, touting endorsements ranging from Ohio gubernatorial candidate Vivek Ramaswamy, Rep. Kevin Kiley and actor Jon Voight. 

He joins the race as recent polling indicated that just under half of likely voters in California would consider backing a Republican for governor, according to the Sacramento Bee.

Politico recently reported that Harris is considering the bid after losing the presidential race to now-President Donald Trump in November. If she enters, she would likely become the frontrunner in the Democrat field. Hilton compared her to the "marine layer threatening to come in and block out the sun."

"So, bring it, Kamala, if you decide to run for governor, we will beat you again," Hilton told the crowd.

The Golden State has a jungle primary system rather than a nomination system, which leads to the possibility that members of the same political party could be the finalists in a general election race.

Fox News Digital reached out to Harris' office for comment.