Magic's Jonathan Isaac details faith-based apparel line's origins and how it handles negative feedback

"We believe Jesus offers our world a better way, and we boldly stand for our faith in Him. Our mission is to inspire and empower people to live in greater unity, freedom, strength, and purpose."

Isaac cautioned that the company always tries to avoid forcing its values and beliefs on others.

Isaac admitted he ended up being "forced" into launching his own sneaker line.

Isaac has not shied away from speaking out about his beliefs. However, doing so can often result in backlash. Isaac said he does his best to filter out the negativity.

"The biggest thing for me is spending as little time as I can on social media, especially on X. It gets crazy over there. But, it's tough (because) sports and a couple of other professions, nobody else in their regular life has as much feedback as we do because we're playing live, and now you've got the parlays and now you've got all that other stuff going on.

"Once you play, you've got 50 (direct messages) of people saying 'Oh you messed up this' or 'You did great' or 'You didn't do great.' It's tough to deal with just as a regular human being. People forget that, people forget you're human, people forget you've got issues (and) you got through stuff just like everybody else."

Isaac appeared in 71 games in the 2024-25 NBA season.