Ex-NFL star Donald Driver becomes chief motivation officer to help empower girls to stay in sports

"We really want to bring awareness and strength to women in sports because, right now, we all know that 72% of coaches in youth sports are males. There's not a lot of females that do this," Driver said in an interview with Fox News Digital. "What we want to do is say, how do we bring awareness but then also give coaches the tools that they need to be successful in coaching young women in sports."

Driver explained that his children are different in the way they need to be coached and properly motivated.

He said he can yell at his son about the things he does, who can move on from it, but his daughter is different.

"I have to go into more of that heart-to-heart conversation with them, like, 'Hey, let's work together to address the issue. I understand this must be a frustrating situation.' I really have to talk to them different ... than I talk to my son.

"With this program, we really want to just continue to aim to empower women to play sports and never stop."

Driver was named the chief motivation officer last week.